Blog
A signal is a reason to look closer.
Signals help prioritise attention. They do not prove that an account is ready to buy.
Major Story
2 min read
Start with a hypothesis
A new hire, a product launch or a change in priorities can make an account worth researching. Ask what the change means for the problem your product solves. A signal without that context is just another data point.
Check before you reach out
Look for supporting evidence and identify the people affected. Build outreach around a relevant observation, not an assumption about budget or urgency. Use the response to improve your understanding.
RELATED THINKING
Guides
Build a useful account shortlist.
A practical starting point for choosing which accounts deserve your team’s attention.
FAQs
How do content and outbound work together?
Content gives a buyer context. Outbound brings that context into a relevant conversation.
GEO Updates
Start with the questions buyers ask.
Before measuring AI visibility, be clear about the buyer questions that matter to your business.
