GEO Updates
Start with the questions buyers ask.
Before measuring AI visibility, be clear about the buyer questions that matter to your business.
Major Story
2 min read
Define the question set
List the practical questions buyers ask when researching the problem, the category and your company. Include comparisons and evidence needs, not only your company name.
Observe, record, improve
Review what search and AI discovery surface for those questions. Record the date, the sources and the gaps. Build useful information where answers are missing. Repeat the review rather than treating one answer as a permanent result.
RELATED THINKING
Blog
A signal is a reason to look closer.
Signals help prioritise attention. They do not prove that an account is ready to buy.
Guides
Build a useful account shortlist.
A practical starting point for choosing which accounts deserve your team’s attention.
FAQs
How do content and outbound work together?
Content gives a buyer context. Outbound brings that context into a relevant conversation.
